Skip to main contentSkip to footer

Partner Logo

Frequently asked questions

What is the Target Partners Program and how does it work?

The Partners Program is a service that allows participating websites to earn commission on sales referred to Target.com using specially tracked links provided via Impact Radius. When you apply for the program via Impact Radius and are accepted as an associate of Target, you may place links that include Target products via banners, widgets, text links and other tools or creatives on your website. When your visitors click through to the Target website via these links, that visitor is tracked within a 7-day cookie window until they place an order. When an order is placed by such a visitor, the order is associated with your website as the referring source and your Impact Radius partner account is credited a commission for the order. So the more visitors you refer to Target and the more of those visitors who convert into Target customers, the more you get paid. What's more? With our commission structure, unlike many other websites, you get paid each time that customer places an order within 7 days of clicking on your affiliate link, not just the first time!

It’s super simple, all you have to do to join the Target Partners Program.

Any website owner, blogger or influencer that runs a family-friendly website and has mainly US-based viewership is eligible to join the Target Partners Program, subject to the program’s terms and conditions.

Yes. We accept influencers and associates from anywhere in the world, as long as Impact Radius supports your country of residence and your content is directed toward the U.S. market.

You can apply for the program under your company profile and then list additional websites that you may promote Target on in your account.

No, there is no charge to join the Target Partners Program. It is free to sign up and free to add banners, widgets and links to your site.

Yes, we are committed to growing our community. If you're a Target Creator, reach out to us with your questions at targetcreators@target.com. For any other partnership related queries, write to us at targetpartners@target.com.

A cookie is a small piece of data that is transferred to a computer in order to mark it for a later transaction. Partners Programs use cookies to track customers who have clicked on links from your site and made purchases so you can get your commission.

The cookie length is 7 days. You get credit for any order within 7 days of the original click placed by the customer.

E.P.C stands for estimated Earnings Per 100 Clicks. Target’s E.P.C is approximately $12-$13. This means that the average payout for every 100 clicks is $12-$13.

Still got questions?

If you're a Target Creator, reach out to us with your questions at targetcreators@target.com. For any other partnership related queries, write to us at targetpartners@target.com.